India’s gifting startups have secured $115.9 million between 2015 and 2025 (year-to-date), according to Tracxn’s latest Gifting Platforms Wrap Report, reflecting steady but measured growth in a niche sector now driven by personalisation, enterprise gifting, and selective investor interest.
The year so far has been particularly slow; Indigifts is the only domestic startup to raise capital in 2025 YTD, bagging just $57,600 from OYO founder Ritesh Agarwal and Sugar Cosmetics’ Vineeta Singh. This is a steep drop from the $1.3 million raised in 2024, which itself marked a 96% fall from $32.7 million in 2023 and a 98% decline from the $63.9 million peak in 2022, the report mentioned.
Global funding mirrors the slowdown
The funding slide is not unique to India. Globally, gifting startups raised $66.2 million in 2025 YTD, compared to $99.8 million in 2024 and far below the $218 million in 2023. Over the past decade, global players have attracted $1.73 billion, with all-time investment now at $2.52 billion.
Leading global names include Raise ($220 million), Floward ($190.2 million), and Bloom & Wild ($174.3 million). The sector hit its global funding zenith in 2021 at $559 million, fuelled by pandemic-driven demand for digital gifting and curated D2C offerings.
India’s top players and selective deals
India’s most-funded gifting startups are Xoxoday ($30.6 million), Ferns N Petals ($26.1 million), ZoomIn ($21 million), Bakingo and FlowerAura (each $16 million), and eYantra ($10.9 million). The focus is increasingly on corporate gifting, employee engagement, and personalisation tech. In 2025 YTD, investor activity has been highly selective, often led by founders backing early-stage brands. Internationally, standout deals include Raise’s $63 million Series D and Inkd Greetings’ $2.7 million Series A. Despite the funding lull, Neha Singh, Co-Founder of Tracxn, says the category remains “globally relevant” with “resilient, founder-led businesses” shaping its future.