Horizontal Digital has announced the addition of Ritu Jhajharia as associate director. As per the company, Jhajharia brings a wealth of expertise to further elevate Horizontal Digital’s global impact with a decade and a half of experience in tech and marketing.

Talking about the appointment, Anil Pilania, managing director, Salesforce Technology Consulting, India, said, “Ritu coming onboard marks a pivotal moment for us. We’re not just a tech consulting firm; we are creators of meaningful, omnichannel and connected digital experiences for our customers. Ritu’s addition aligns with our vision of fostering a culture of curiosity and consultative thinking. We’re not just orchestrating steady growth; we’re shifting orbits.”

Additionally, Jhajharia is a marketing and brand communications specialist. She has driven 360-degree integrated marketing initiatives for MNCs and startups. She has had a distinguished journey across fashion, edtech, banking sectors where teaching marketing related subjects remained her constant.

Moreover, the company delivers a suite of tech consulting solutions and offers services such as CX strategy and design, sales, service and CRM, customer data management, analytics and AI, marketing automation.

“I’m looking forward to making a big impact in the MarTech and CRM Consulting space and be part of shaping up the perception about Indian talent in the global market as a world-class client-facing consulting force to reckon with instead of being seen as mere offshore service providers for outsourcing,” Ritu Jhajharia added.

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