Hoop, a wellness brand founded by former McKinsey consultants Twinkle Uppal and Saharsh Agarwal, has announced PV Sindhu, two-time Olympic medalist and prominent Indian athlete, as its investor and brand ambassador.
“Hoop emerged out of the unmet wellness needs of young India. Our lifestyles have changed – muscle recovery after workouts, injury prevention during sports, back pain from long sitting hours, neck pain from tech devices, screentime induced sleep troubles. While our needs have changed, there are limited innovative products today which fit the lifestyle of new India,” Twinkle Uppal said.
Reportedly, the brand offers a range of natural products addressing muscle recovery, injury prevention, and sleep support, tailored to the evolving wellness needs of young India.
“Badminton demands peak physical performance. Prioritising pain relief, muscle recovery and sleep is critical for athletes like myself. I tried Hoop products for months and was incredibly impressed with their value not just for athletes, but for any one who is focusing on living an active life,” Sindhu said.