Honda Motorcycle & Scooter India (HMSI) has announced its collaboration as an associate sponsor of football club Mohun Bagan Super Giant (MBSG), for Indian Super League (ISL) 2023-24 for a period of 11 months.
According to the company, the collaboration marks a milestone for both HMSI as well as MBSG and promises to elevate the sporting experience of football enthusiasts across the nation. As part of this association, HMSI will promote its brand ‘Dio’.
Talking about the association, Yogesh Mathur, director, sales and marketing, Honda Motorcycle & Scooter India, said, “The association between HMSI and Mohun Bagan Super Giant is a testament to our mutual commitment to providing experiences to football fans and enthusiasts alike. This partnership promises to add excitement, energy, and joy to the ISL 2023-24 season. Honda Dio, with its ‘Fun’ philosophy, aligns perfectly with the fun and fervor that football brings with it.”
Throughout the ISL 2023-24, Honda Dio will feature on the player’s jerseys, adding to the energy and excitement of the ISL. This move ensures that Honda’s presence will be carried by the players of MBSG as they step onto the field, creating a connection between the brand and the sport.
In addition to jersey branding, HMSI’s association with MBSG for its brand Dio will extend to other branding opportunities within the ISL.
“We are honored to forge this partnership with Honda Motorcycle & Scooter India. As a club with a strong legacy, we share the same vision of inspiring young minds through the world of football. Together, we will leave an indelible mark on the sports industry, and in West Bengal specifically. We welcome Honda Dio to the Mohun Bagan family, and we look forward to an incredible journey ahead,” Colonel Vinod Bisht, chief executive officer, RPSG Sports, added.
Moreover, HMSI’s presence will be evident through perimeter hoarding during matches, ensuring that fans across stadiums and television audiences nationwide will experience the brand’s essence.