Honasa Consumer Limited, the parent company of brands such as Mamaearth, The Derma Co., Aqualogica, Bblunt, and Dr. Sheth’s, has announced the appointment of Meetu Mulchandani as vice president and head, Brand Factory. According to the company, Brand Factory is a division dedicated to the development and growth of emerging brands. In her new role, Mulchandani will oversee the creation and development of new brands within Honasa’s portfolio, focusing on market research, consumer insights, concept testing, and business and marketing strategies, the company added.
“Brand Factory is central to Honasa’s vision of building India’s largest Beauty and Personal Care (BPC) House of Brands. By identifying market gaps and understanding evolving consumer needs, we’ve consistently launched and scaled successful brands. Meetu has been instrumental in this journey, driving innovation and growth for brands like Aqualogica and Dr. Sheth’s, transforming them into 100 crore success stories. I am confident she’ll continue to excel in this expanded role and bring her unique perspective, creativity and strategic mindset to lead the brand factory team.” Varun Alagh, CEO and co-founder, Honasa Consumer Ltd, said.
From what is understood, Mulchandani brings nearly 20 years of experience in the beauty and personal care industry, including prior roles at Nyumi, The Mom’s Co., Healthkart, Alteus Biogenics, and Mankind Pharma. Having been with Honasa Consumer Limited for nearly four years, she has contributed to the growth of brands such as Aqualogica, The Derma Co., and Dr. Sheth’s. Under her leadership, Brand Factory will continue to drive the company’s innovation ecosystem by incubating and launching brands tailored to evolving consumer needs, the company commented.
“I am both honoured and excited to step into this new role at a time when Honasa Consumer is poised for even greater innovation and growth. It’s been incredibly fulfilling to be part of this dynamic team, and I’m eager to continue building impactful brands that resonate with our customers. This is just the beginning, and I look forward to driving forward our vision of creating brands that not only disrupt the market but also make a meaningful difference in people’s lives,” Mulchandani added.