Henry Harvin Writing Academy, an ed-tech platform focused on upskilling and reskilling programs for professionals, has collaborated with author Chetan Bhagat for its latest ad campaign titled ‘Viral Kar Dunga Teri ****** Ki Reel’. The campaign aims to address privacy and public behaviour through a creative approach.
The campaign features a story about a cab driver who encounters frustration from customers engaging in inappropriate behaviour, such as making out, in the backseat of his cab. Despite trying various methods to discourage this behaviour, including displaying posters and honking the horn, the driver struggles to address the issue. Eventually, he finds a solution by replacing a poster that previously said ‘Gaadi main Chumna mana hai’ with a new one reading ‘Viral Kar Dunga Teri ****** Ki Reel’, effectively conveying his message indirectly to passengers.
Chetan Bhagat joins the campaign to emphasise the importance of writing skills to the audience.
“We are thrilled to launch this campaign, which not only showcases our creativity but also reflects our values as a company. At Henry Harvin, we believe in thinking outside the box and finding innovative solutions to real-world problems. This campaign exemplifies that ethos and reinforces our commitment to delivering impactful messaging that resonates with our audience. The purpose of this campaign is to make people aware that by writing the correct message every problem can be solved,” Kounal Gupta, founder and CEO, Henry Harvin Writing Academy, said.
“The power of effective writing cannot be overstated, and this campaign beautifully underscores the importance of creative messaging in addressing societal issues. As a writer, I believe in the transformative potential of words, and Henry Harvin’s initiative brilliantly combines storytelling with a pertinent social message. It’s inspiring to see how innovative approaches can spark conversations and provoke reflection,” Chetan Bhagat commented.