HDFC Mutual Fund has rolled out its ad film ‘Seekh’. As per the company, the film is an extension of the highly successful ‘Zindagi Ke Liye SIP’ campaign launched last year. The ad film highlights the ease of investing in mutual funds through a Systematic Investment Plan (SIP).
Additionally, the ad film is conceptualised by Publicis Worldwide.
Speaking about the film, Oindrila Roy, managing director, Publicis Worldwide India, said, “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.”
The film aims to forge an emotional connection with first-time investors, emphasising that investing in mutual funds through SIP is as simple and familiar as our daily lives, contrary to how consumers perceive it. The new film depicts a father imparting a valuable life lesson to his son. Through this narrative, the brand wants investors to know that success comes to those who start early and think long term.
“We, as a society, believe that starting something early is very important and a prerequisite for success. It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest,” Srijan Shukla and Pratheeb Ravi, executive creative directors, Publicis Worldwide India, added.