Haldiram’s, a prominent Indian sweets and snacks brand, has unveiled its latest Holi campaign alongside a selection of festive treats. This year, in addition to its Thandai and Gujiyas, Haldiram’s is offering a range of Holi special products ideal for gifting during the festive season.
As part of the Holi celebrations, Haldiram’s has released a commercial that depicts the essence of the festival. The short film follows a young boy’s pursuit of his fondness for a girl amidst the chaos of Holi. He shares Haldiram’s Thandai, Gujiya, and snacks with those he encounters, saving the last one for the girl. The film concludes with the tagline ‘Khulke Khilao Holi,” inviting everyone to fully immerse themselves in the joy of Holi.
“Holi, the festival of colours, holds a special place in the hearts of millions of Indians. It’s a time for joy, laughter, and togetherness. At Haldiram’s, we aim to enhance these celebrations by offering a wide range of delicious Gujia, Thandai and snacks that bring people closer. The new digital video is a testament to the experience that we as Haldiram’s induce within Indians as we celebrate the festival of colours to the fullest,” Kailash Agarwal, president – retail and QSR, Haldiram’s, said.
“Holi is more than just a festival; it’s a celebration of love, friendship, and the triumph of good over evil. Through our Holi campaign and specially curated products, we aim to create unforgettable moments and sweet memories for our customers,” Divya Batra, head of marketing, Haldiram’s, said.