GroupM, WPP’s media investment group, announced the appointment of Anand Thakur as head of analytics, data and tech at GroupM Nexus in India. He brings more than 20 years of experience across the media industry in the information technology domain. He joined the GroupM Nexus India team from Omnicom Media Group, where he held a role overseeing various Information Technology functions such as software development, product development, UI/UX, and business solutions.
In his position at GroupM Nexus, Anand will lead automation initiatives across all GroupM applications and contribute to shaping the solution architecture. He will collaborate closely with agencies to expand capabilities in commerce, performance, automation, and enhancements. Additionally, he will actively participate in developing the data lake and establishing a robust data infrastructure for managing both structured and unstructured media. Anand will also be instrumental in creating a comprehensive integrated campaign reporting and a diverse range of capabilities.
“Anand’s rich experience in driving business service excellence will come into play in developing data-driven campaign insights and implementing efficient, technology-driven solutions and innovations at GroupM Nexus India. As we stride toward streamlining our business processes and fostering innovation, he will play a pivotal role in hastening the path towards building the world’s largest performance capability engine and delivering incremental growth for GroupM agencies,” Priti Murthy, president, GroupM Nexus India, said.
Anand’s proficiency lies in creating holistic integrated campaign strategies while supervising and directing teams to ensure the seamless implementation of operational procedures. He has been instrumental in formulating business continuity plans, procedures, SLAs, and service standards to uphold business service excellence in the past.