Greenpanel has announced the second edition of its association with the Indian Premier League’s franchise Delhi Capitals as its principal sponsor. As a part of this partnership, it will have branding on the Delhi Capitals team’s jerseys. With this strategic move, it intends to garner greater visibility, amplify its brand promotion initiatives, and solidify its reputation further in the market.
This is going to be the second year of association between Greenpanel and Delhi Capitals. With this, Greenpanel aims to build up on last year’s momentum to reach a wider audience base through the IPL’s viewership and foster strong connections with its potential customers.
Talking about the collaboration, Shobhan Mittal, MD and CEO, Greenpanel, said, “We are excited as we kick off the second leg of our association with IPL’s franchise Delhi Capitals as their principal sponsor. Last year, when we initiated this alliance, we witnessed massive consumer outreach, and our marketing initiatives received a positive response. We are hopeful that this year the collaboration will be instrumental in further strengthening communication around the brand’s core positioning – MDF ka doosra naam.”
Moreover, Greenpanel will be promoting this partnership through a marketing mix of ATL, BTL, and digital initiatives, including TV, on-ground visibility, social media, and performance marketing. It will be launching a new TV campaign soon featuring Delhi Capitals players to further strengthen the brand positioning of Greenpanel- MDF ka doosra naam.
The brand will also have a strong on-ground presence in the home matches via stadium branding and stalls with exciting games providing a chance to the fans to win exclusive Delhi Capitals merchandise. Additionally, in the digital space, Greenpanel will organise various contests for cricket fans to win the team’s merchandise, post content co-created with the Delhi Capitals team, and launch IPL-specific social media campaigns to further garner visibility and engagement.
“As the Delhi Capitals embark on another exciting season, we are happy to continue our partnership with Greenpanel as our principal sponsor. Their support reflects not only their commitment to the sport but also their dedication to providing top-notch products to customers nationwide. We look forward to another successful season together, representing the spirit of cricket and excellence,” Sukhvinder Singh, interim CEO, Delhi Capitals, added.