Grapes, an advertising services agency, has appointed Akshay Bhatla as vice president of growth for SEO and organic verticals. At Grapes, Bhatla will oversee the organic vertical, including SEO, ASO, ORM, CRM, and advanced analytics across multiple geographies.
Bhatla has over a decade of experience. In his previous role, he served as vice president of growth and marketing at EQL Fintech, leading digital marketing, user growth and retention, and product marketing. He has also worked with brands such as Times Internet, Meesho, Zee Media, Dainik Bhaskar, and Augnito. As VP of growth at Grapes, Bhatla will manage the SEO and organic strategy, align various initiatives, and use his digital capabilities to support growth.
“In today’s landscape, digital offers multiple services ranging from Tech, SEO, Growth, and Creative and it’s challenging to streamline the process in the same growth. Whereas, clients seek a one-stop solution that comprehensively understands these services and seamlessly integrates them to develop a robust long-term strategy. With Akshay Bhatla on board, we aim to establish multiple strong verticals capable of leading each client’s specific priorities, while being connected to the overall brand and business objective, remaining aligned with the overarching strategic marketing approach that Grapes offer,” Shradha Agarwal, Founder and CEO, Grapes, said.
“I am honoured to be a part of such a great organisation. Grapes has been integral in blazing the digital marketing trail for the industry on a large scale, and it’s incredibly exciting to be a part of this team. As I take this opportunity to deliver winning growth strategies that enrich the customer experience across the board, I look forward to cherishing this industry-leading work as head of SEO and other organic channels,” Akshay Bhatla said.