The government started drawing up details of a programme that will promote the “Made in India” label as a global brand, a senior official said.
The broad contours of the scheme are ready and details are being examined by a high-level committee that will lay out a strategy for making a strong brand identity for India as it exists for countries like Japan and Germany, the official who did not wish to be named said.
One of the proposals being discussed is setting up of a dedicated national branding division to synergize exports strategy with national branding strategy. This branding division could be part of InTrade, another agency being considered to take a lead in “outward looking market development” for all sectors. Right now the promotion of ‘Made in India’ label is the responsibility of Indian Brand Equity foundation (IBEF).
For promoting Made in India as a global brand large scale branding campaigns will be launched. Lead will be taken in the campaigns by a few select products where India has shown promise and some traditional sectors.
This is part of the strategy of getting to the $ 2 trillion export target by 2030 and then move to $ 8 trillion by 2047.