In the wake of the controversy surrounding India’s Got Latent, the Indian government is preparing to introduce a code of conduct for social media influencers, particularly those with over 50 lakh followers. The proposed guidelines, expected to be issued by the Ministry of Information and Broadcasting, aim to regulate online content and curb the spread of obscene and vulgar material.
According to a report by CNBC Awaaz, the new framework may require influencers to assign ratings to their content and include disclaimers where necessary. The move follows growing concerns over digital content standards, which have intensified after a recent controversy involving podcaster Ranveer Allahbadia.
The Information and Broadcasting Ministry is reviewing existing laws and considering a new legal framework to regulate “harmful” digital content amid growing complaints of obscenity and violence. “This ministry has taken note of these developments and is in the process of examining current statutory provisions and the need for a new legal framework,” the ministry explained. In its response to a parliamentary panel, the ministry acknowledged concerns that freedom of expression is being misused on digital platforms and stated that while some provisions exist, there is increasing demand for stricter regulations. The issue has gained prominence following social media influencer Ranveer Allahbadia’s controversial remarks, which led to criminal cases and widespread condemnation. Although the Supreme Court granted him protection from arrest, it criticised the nature of his comments.
The parliamentary committee, led by BJP MP Nishikant Dubey, has asked the ministry to suggest amendments to address the evolving digital landscape, where platforms like OTT services and YouTube remain largely unregulated. The ministry noted that multiple stakeholders, including courts, MPs, and statutory bodies, have called for action, with the committee set to hold its next meeting on February 25. While concerns exist about the potential misuse of new regulations for censorship, repeated controversies have fueled demands for stricter laws to address inappropriate online content.
Allahbadia, a judge on India’s Got Latent, faced severe backlash over remarks he made about a contestant’s parents on the show. His comments sparked widespread outrage, drawing criticism from political leaders, public figures, and even the Supreme Court. While the apex court granted him protection from arrest, it noted that his statements reflected a “dirty mindset” that was publicly broadcast.
The controversy also led to police complaints against Allahbadia and show host Samay Raina, both of whom were summoned for questioning. The issue reached Parliament, prompting lawmakers to call for stricter regulations on digital content. A parliamentary panel has since urged the Ministry of Information Technology to amend existing laws to address inappropriate online material more effectively.
The proposed influencer code comes at a time when content creators are already concerned about the Centre’s draft broadcasting legislation, introduced last year. The bill includes provisions that would allow government officials to inspect broadcasting networks, including digital content creators, without prior notice. It also grants authorities the power to seize equipment from broadcasters if violations are suspected. Critics argue that such measures could lead to excessive censorship and restrict free speech, significantly expanding the government’s control over digital media.
(With inputs from PTI)