In a bid to keep the digital ad ecosystem clean and credible, Google removed 247.4 million ads and suspended 2.9 million advertiser accounts in India in 2024 for violating its advertising policies, according to the company’s annual Ads Safety Report.
Leading the list of policy violations were ads related to financial services, followed by trademark infringements, abuse of the ad network, misuse of personalized ads, and gambling and games. The data highlights growing concerns around online financial scams and brand misuse in India’s rapidly expanding digital economy.
Google’s policies prohibit content it considers harmful to users or disruptive to the overall advertising experience. In India, where internet penetration is deepening and digital advertising spend continues to rise, the company says it is doubling down on its efforts to tackle evolving abuse tactics.
“The ad safety landscape is constantly changing,” the report notes, pointing to factors like AI-powered abuse, new scam techniques, and the impact of global events. In response, Google says it is deploying advanced machine learning models, working with local authorities, and refining policy enforcement to stay ahead.
The company also emphasised collaboration with partners and ongoing investment in cutting-edge tech to maintain ad integrity, adding that protecting users and legitimate advertisers alike remains a top priority.
This comes at a time when digital trust is under pressure, and platforms are increasingly being held accountable for the content they monetise. For Google, the scale of enforcement in India suggests both the magnitude of the challenge and its strategic focus on one of the world’s fastest-growing ad markets.