Goldmedal Electricals, an electrical manufacturing company, has recently launched a digital video ad campaign for Diwali. The campaign features a showcase of Goldmedal’s products, ranging from doorbells and LED lighting to home automation solutions.
Set against the festive backdrop of friends and family visiting a home during the celebration of Diwali, the campaign emphasises a core message. The voiceover underscores the idea that the true essence of a ‘home’ is the joy brought by the presence of loved ones—capturing the sentiment that ‘Ghar Ghar Lagta Hai’ (Every home feels like a home).
“Festivals are a time to enjoy the company of loved ones within the warmth of our homes. Goldmedal’s products, including our LED lighting, doorbells and home automation solutions, enhance the aesthetics and comfort of your spaces and offer a convenient, hassle-free experience amidst the bustle of the festive season. At the same time, we wanted to highlight, through this ad campaign, that what truly makes our home feel complete during these joyous moments, is the presence of our friends and family,” Kishan Jain, director, Goldmedal Electricals, said.
Conceptualised by FoxyMoron, the campaign aims to be a reflection on the important role that friends and family play in making occasions feel complete, while also depicting Goldmedal’s products.