The Advertising Agencies Association of India (AAAI) and The Advertising Club announce the theme for Goafest 2024 – ‘The Age of Adaptability’. The event, scheduled to take place from May 29-31 at Westin Powai, Mumbai, aims to highlight the resilience and innovative spirit of the advertising and marketing industries in an era defined by rapid change.
As industries continue to face shifts influenced by technology, consumer behaviour, and global economic factors, ‘The Age of Adaptability’ will serve as a platform to showcase and discuss how embracing change is crucial for success.
“The theme for Goafest 2024, ‘The Age Of Adaptability’, was chosen to reflect the current ethos of our industry. Adaptability is at the core of what we do – from adjusting to new media platforms to adopting innovative marketing strategies. This festival will not only celebrate creativity but also the ability to pivot and thrive amidst challenges,” Jaideep Gandhi, chairperson, Goafest Organising Committee, said.
The festival will feature a series of keynotes, panel discussions, and workshops led by international thought leaders and innovators. Moreover, Goafest 2024 will continue to host the Abby Awards, recognising excellence and innovation in advertising.