On the second day of the annual Goa Advertising Festival, FCB Group India walked home with the two Grand Prix while Leo Burnett India was the Technology Specialist Agency of the Year. They won the award for the Technology- Use of AI for Lulumelon EOSS for HDFC Bank. FCB Group India in total won three metals, one Grand Prix, one Gold, one Bronze and two Merits.
Leo Burnett is the agency with the highest tally of metals with seven metals, two Silver, five Bronze and four Merit.
Hardcastle Restaurants, Interactive Avenues and redbus shared third place. Hardcastle won one Silver and one Bronze taking the total tally to two metals. Enormous won one Silver, one Bronze taking the total tally to two metals. redbus won two Bronze metals taking the total tally to two metals. Hardcastle Restaurants has won the Silver for Technology – Best E. Commerce Innovation – Retail-Single Brand for EatQual Colours for the brand McDonald’s India (S&W).
In Technology, a total of 18 metals were awarded. This includes one Grand Prix, two Gold, five Silver, 10 Bronze and 11 Merit.
Leo Burnett India was the Mobile Specialist Agency of the Year with a total of three metals, one Gold, one Silver and one Bronze. It won Gold for Mobile Technology for The Smart Farm for the brand – Lay’s. After Leo Burnett India, redbus won one Silver for Mobile/Tablet Apps for Route To 47 Re-mapping India’s history for the brand – redbus India.
In total, 16 metals were awarded. Of this, just three were Gold, five were Silver, eight Bronze and two Merit.
FCB Group India also bagged the Grand Prix in the Direct Specialist category, winning a total of two metals, one Grand Prix, and one Silver, while Leo Burnett India won the Direct Specialist Agency of the Year. FCB Group India won the Grand Prix for Work done for Social Awareness or Charity Causes for Untangling The Politics Of Hair for STIR- Design Magazine. Leo Burnett India won five metals of which two were Silver and three were Bronze. Leo Burnett won Silver for Direct response digital for the campaign Desktop Ads for the brand – IKEA. Star India won Gold for Work done for Social Awareness or Charity Causes for the campaign Words of Pride for the Disney Star Network.
In total, 14 metals were awarded in Direct. Of this one was Grand Prix, one was Gold, six were Silver, six were Bronze and 11 were Merit.
Leo Burnett India was the Digital Specialist Agency of the Year, winning two Gold, four Silver and two Bronze metals. It won the Gold for Creative Use of Data for the campaign Gatorade Turf Finder powered by Google Maps for the brand Gatorade. After Leo Burnett India, FCB Group India won one Gold, two Silver and three Bronze metals. It won Gold for Best in Creator/Influencer Partnerships for the campaign Lulumelon EOSS for HDFC Bank.
In total, 42 metals were awarded in Digital. Of them five were Gold, 14 were Silver and 23 were Bronze.
FCB Group India was the Design Specialist Agency of the Year, winning two Bronze metals and two Merit. It won Bronze for Design Craft- Use of Photography for the campaign Untangling The Politics Of Hair for STIR – Design Magazine.
In total, seven metals were awarded. Of them, three were Silver and four were Bronze.