Bisleri International and Gauri Khan have unveiled an exclusive limited-edition label for Vedica’s Himalayan Sparkling Water category.
“I believe the limited-edition label exudes a contemporary allure that resonates with the taste of our consumers, fostering a connection with the brand,” Jayanti Khan Chauhan, vice chairperson, Bisleri International Pvt Ltd, said.
From what it’s understood, Khan infuses her design expertise into curating an exclusive label design for Vedica Himalayan Sparkling Water. Reportedly, the brand has unveiled the creative process behind the label’s inception with a short film. It’s believed that the limited-edition bottle will be available in select channels and markets across the country.
“I’m looking forward to partnering with a premium brand such as Bisleri Vedica. Inspired by my recent mountain expedition, the label design features accents that reflect the allure of the night sky. My goal was to evoke a sense of purity and harmony in the design, resonating with the brand’s foundational principles,” Khan stated.