Games24x7, an online skill gaming company, onboards Pawan Sehrawat, India’s Kabaddi sensation, as its brand ambassador for My11Circle, its fantasy sports platform. Pawan Sehrawat will take centre stage in the brand’s upcoming campaign, titled ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan,’ amplifying the anticipation for the upcoming Pro Kabaddi League Season 10.
The Pro Kabaddi League Season 10 is scheduled to kick off on December 2, 2023, and will run until February 21, 2024. Games24x7’s association with Pawan Sherawat will further augment its connection with the kabaddi enthusiasts. The ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan’ campaign, through its ambassador and initiatives, aspires not only to entertain but also to reach wider masses and create a platform that resonates with the diverse interests of sports lovers across the country. The campaign will offer fans a daily opportunity to win an SUV.
“With Pawan Sehrawat joining My11Circle as the face of our new campaign, we’re not just celebrating his stellar performances but also honoring the spirit of Kabaddi. Through this partnership, we’re dedicated to amplifying the love for this remarkable sport, offering an immersive gaming experience that resonates with the passion of Kabaddi enthusiasts nationwide,” Avik Kanungo, associate vice president- brand and marketing strategy, Games24x7, said.
“Kabaddi holds a special place in the hearts of millions of Indians, and together, we aim to make it even more accessible and exciting,” Pawan Sehrawat said.
Pawan Sehrawat is the most expensive buy for the second consecutive year in the Pro Kabaddi League. Picked by Telugu Titans for Season 10, he is a furious raider holding the record for the most raid points in a single PKL match (39 points). As the countdown to the league kick-off begins, My11Circle and Pawan Shehrawat are ready to redefine the Kabaddi experience, promising an unforgettable season filled with excitement, skill, and substantial rewards.
The campaign is set to launch on the My11Circle app on the eve of the opening day of Pro Kabaddi League Season 10.