Foxtale has launched its very first 360-degree campaign #WorksWonders featuring actor Jennifer Winget as the face of the brand. As per the company, the campaign is a celebration of all the big and small things that make people glow from within during the festive season.
Additionally, the campaign focuses on how the bonds we build with our family and friends are what truly make us shine.
Talking about the campaign, Romita Mazumdar, founder and CEO, Foxtale, said, “Jennifer is a woman of wonder. Her timeless personality is something that truly resonates with our audience. They look up to someone like her because she is both aspirational and inspirational. So to do this campaign with her just felt right. That true glow comes from the strength and love of the relationships we foster. In a time when everyone is chasing the latest beauty trends, we want to remind our audience to focus on the real things that matter – family that comforts them, friends that always have your back and skincare that shows visible results.”
The 50 second digital commercial captures how even the simplest moments spent with friends and family bring the kind of happiness nothing else can.
The digital commercial further focuses on how in the times of picture-perfect digital era, it’s the meaningful time spent off-camera that truly makes you glow.
“Foxtale has always put out innovative, high-performing products with a vision that amplifies the narrative of authentic, real beauty by understanding the skin we’re in, enhancing it, and making a difference. With their #WorksWonders festive campaign, the brand is once again breaking barriers, focusing on the concept of true glow that exudes when we’re amidst joyous experiences with our loved ones. Because nothing makes our faces light up more than the people we love,” Jennifer Winget added.