Forever New, a Melbourne-based women’s fashion brand, has appointed Bollywood actress Triptii Dimri as its new global brand ambassador. Triptii will represent Forever New in major markets, including India, Australia, Canada, South Africa, and Europe.
Triptii’s energy aligns with Forever New’s target audience of young women who value contemporary style. Her fashion sense and ability to connect with a younger demographic make her a suitable fit for the brand.
This collaboration aims to enhance Forever New’s presence in the global fashion market and reinforce its position as a fashion brand. As the new face of Forever New, Triptii Dimri will engage consumers through her style and influence.
“We are thrilled to have Tripti Dimri join us as our Global Brand Ambassador. Her grace, approachability, positivity, and confidence are just a few of the many qualities we admire about her as they align well with our brand personality and values. This collaboration reinforces our commitment to delivering sophisticated glamour and exceptional quality. The AW collection finds its ultimate expression through Triptii, as she embodies the essence of each piece with modern sophistication in its most exquisite and captivating form. Her natural elegance and confidence elevate the collection, making it truly unforgettable.” Dipendra Goenka, Founder and Chief Executive Officer, Forever New, Australia said.
Featuring pieces like oversized floral prints and embellishments, this collection is designed to create an impression. The range explores a palette of fabrics—sheer chiffons, velvets, and cutouts. Details catch the light, while sculpted silhouettes provide a twist on classic styles. Every piece in the Autumn Winter collection is crafted to elevate her wardrobe, adding elements to her everyday ensemble.
“We are an on-trend, highly fashionable, inclusive brand, created with impeccable quality and focussed on sustainability. We are dedicated to deepening our endearing connection with over a million loyal consumers in India. Triptii’s high-voltage fashion appeal, combined with her confident, resilient, stunning, yet down-to-earth personality, makes her the perfect fit as the new Forever New Brand Ambassador.” Dhruv Bogra, country director, Forever New India, said.