Parle Agro has brought Vicky Kaushal on board as the new face of Appy Fizz, adding star power to the sparkling fruit drink’s identity. Alongside this announcement, the brand has launched its latest campaign, ‘The One, The Only’, reinforcing that Appy Fizz stands in a league of its own.
The campaign’s TVC showcases Kaushal embodying the drink’s bold and magnetic persona, a move aimed at strengthening Appy Fizz’s connection with young consumers. The brand has consistently positioned itself as an unconventional and standout choice in the beverage segment, and this new campaign continues to push that narrative.
With this campaign, Parle Agro is doubling down on its strategy of leveraging high-profile celebrity endorsements and impactful storytelling to maintain Appy Fizz’s stronghold in the market.