Father’s Day, celebrated every year on the third Sunday of June, is an occasion that aims to dedicate to honour the dedication, guidance, and love that fathers provide. It’s a day believed to celebrate the roles fathers play, from being protectors and mentors to friends and confidants. As brands join in the celebration, they craft campaigns that highlight the bond between fathers and their children. This Father’s Day, BrandWagon Online explores some of the creative and impactful brand campaigns that pay tribute to dads in various ways. It is to be noted that BrandWagon Online doesn’t claim any kind of sequencing for the campaigns. The campaigns quoted below are based on observations and trends:
Manforce Condoms: #CoolestDaddy
Manforce Condoms’ campaign tackles the often-taboo subject of sex education in Indian families. It features a lighthearted scenario where a father discovers a condom in his son’s pocket and chooses to have a relaxed conversation about it, challenging conventional reactions and promoting open dialogue about safe sex.
Hyundai: A Tribute to Fathers
Hyundai’s Father’s Day campaign celebrates the unwavering support and dedication of fathers. The ad showcases various moments where fathers put their children first, from cheering them on to offering comfort during tough times, highlighting their role in shaping their children’s lives.
Unstop: Fathers Answering Questions
Unstop’s quirky campaign features fathers answering common life questions, showcasing their unique mix of wisdom, sarcasm, and emotional guidance. The highlight is a video where employees ask their dads what they think they do at work, resulting in humorous and touching responses.
Samsung: Heartfelt Moments with Galaxy A55|A35 5G
Samsung’s campaign explores why dads still carry wallets despite the convenience of Samsung Wallet on Galaxy A phones. Through heartfelt interviews, the film captures the sentimental value attached to their wallets, revealing a deeper emotional connection.
SBI Life Insurance: #PapaHainNa
SBI Life Insurance’s digital film honors fathers as ‘Life Mitra’, highlighting their dual role as financial advisors and caregivers. It portrays a father guiding his son through a crisis, reflecting the brand’s philosophy of combining professional expertise with personal care.
Senco Gold and Diamonds: #LegacyOfLove
Senco Gold and Diamonds’ campaign features Kaushik Sen and Riddhi Sen, depicting the profound bond between a father and son. The film focuses on the father’s silent support and the son’s desire to make him proud, emphasising love and legacy over material success.
Bombay Shaving Company: “Sorry Dad”
Bombay Shaving Company’s honest campaign acknowledges the lesser celebration of Father’s Day compared to other holidays. Through candid conversations and reflections, it explores the overlooked importance of Father’s Day, aiming to spark more appreciation for fathers.
MediBuddy: #DadsKnowItAll
MediBuddy’s campaign pays tribute to fathers’ lifelong devotion to their children. It emphasises the importance of prioritising fathers’ health as they age, encouraging children to take proactive steps in their healthcare as a form of gratitude and respect.
Prime Video: Dad’s Lullaby
Prime Video’s humorous campaign features singer Shaan serenading fathers who fall asleep in front of the TV. The film humorously addresses this common habit, suggesting dads take a break and enjoy their favourite shows another day, blending humour with a touch of nostalgia.