This Father’s Day, leading Indian brands took a creative detour from conventional gifting ideas to celebrate the everyday quirks, quiet strength, and cultural significance of fathers. From parody news shows and emotional storytelling to practical support and comedic tributes, the campaigns this year struck a chord with audiences through insight-driven narratives and digital-first storytelling.
Swiggy turns up the volume with ‘Prime Time Menu’
Food delivery giant Swiggy launched an entertaining campaign titled ‘Prime Time Menu’, drawing inspiration from a familiar Indian dad trope: an undying love for high-decibel news channels. The campaign features a digital film that follows a daughter navigating life around her father’s loud news-watching habits—only to eventually embrace them by gifting him a meal from Swiggy’s news-themed food menu. The in-app experience mimics a news broadcast, complete with scrolling tickers, mock headlines, and anchor-driven food highlights.
Campus shoes shares a poignant milestone in ‘Same Size’
Footwear brand Campus celebrated the timeless journey between a father and son through its heartwarming film ‘Same Size’. The ad reflects on the moment a child finally fits into his father’s shoes, symbolising growing up and bonding. It’s a tribute to the transition from father to friend, a story of evolution told through everyday shoes.
Godrej reflects on fatherly wisdom in #UnlockNewWorlds campaign
Godrej Enterprises released an emotional film featuring real employees recounting advice from their fathers that has shaped their personal and professional journeys. Part of its broader #UnlockNewWorlds initiative, the campaign underscores how generational values like integrity, courage, and empathy continue to resonate in modern workplaces.
Frido and EMotorad Champion comfort and adventure for fathers
Healthcare brand Frido’s campaign “This Father’s Day, gift him what he truly KNEEds” offered a unique blend of emotion and practicality. The brand promoted its Active Knee Cap as a meaningful gift for dads who often ignore their own comfort. Teaming up with e-cycle brand EMotorad, the campaign combines wellness and mobility, encouraging families to think beyond symbolic gifts.
Dettol India challenges gender norms with #DadsCanToo
Dettol’s digital campaign #DadsCanToo highlighted the role of fathers in baby care and hygiene, urging a shift towards shared parenting. Backed by the trusted Dettol Antiseptic Liquid, the campaign film illustrates dads confidently stepping into daily parenting routines, aiming to empower men to contribute equally at home.
Medusa Beverages celebrates quiet dad support with a beer and a smile
Medusa Beverages took a humorous route with its Father’s Day ad where a daughter hides her beer cans, only to find them gone the next morning, thanks to her father’s silent intervention. The punchline “Baap baap hi hota hai” humorously captures the nuanced support Indian dads often offer without uttering a word.
Instamart delivers laughs with ‘Daddy Deals’ and the iconic batua
Instamart turned the spotlight on a dad’s most treasured possession, his wallet, in a witty campaign that imagines the wallet as a family heirloom. Narrated by a teenage son, the ad captures the emotional (and literal) baggage dads carry in their overstuffed wallets. The film ends with the son ordering a new wallet through Instamart, delivered in just 10 minutes, reinforcing the brand’s quick commerce promise.
Atlys pays tribute to the ‘Timekeeper’ dads of India
Visa platform Atlys humorously positioned Indian dads as the ultimate planners in their Father’s Day film, showcasing a father who’s always several steps ahead of everyone. From waking up before alarms to alphabetically organising documents, the ad paints a picture of calm efficiency, reflecting Atlys’ own commitment to meticulous travel planning.
Prega News highlights the invisible journey of expectant fathers
Mankind Pharma’s Prega News released a touching campaign featuring comedian Aashish Solanki as an expectant father who wears a pregnancy belly to understand the physical struggles of pregnancy. The film evolves into a tribute to the emotional and financial responsibilities silently shouldered by men during this transformative phase.
These campaigns collectively reimagine Father’s Day not just as a commercial occasion, but as a moment to spotlight the emotional complexity, quirks, and quiet strength that define Indian fathers. Whether through humor, nostalgia, or care, each brand delivered a message that resonated across generations.