Escape Velocity, a digital media technology services company announces a partnership with Flashtalking by Mediaocean, one of the world’s largest ad-serving platforms. The partnership will provide local marketers with access to autonomous campaign management, dynamic-creative optimisation, creative personalisation, and ad-serving.
The collaboration with Flashtalking in India aims to enhance the advertising environment for more than 900 advertisers in the region, focusing on accessibility, insights, and media efficacy.
“We are thrilled to announce our exclusive partnership with Flashtalking in India. Our mission is to streamline media execution and deliver enhanced results for marketers in the areas of cross-device and cookieless measurement. Escape Velocity has been offering digital services to agencies and advertisers in regions throughout North America, Europe, Asia, the Middle East, and India for over 11 years. In the beginning, it catered to the Indian market as an Amazon Ad Server (formerly Sizmek By Amazon) distributor,” Raghu Seelamsetty, CEO, Escape Velocity, said.
Flashtalking is an independent ad tech platform for creative personalisation and intelligence across marketing channels. It enables communication among teams by streamlining creative material development, versioning, and distribution with AI and automation. Their solutions are available for channels such as CTV, Video, Display, Social, Native, Audio, DOOH, and Retail Media.
“We are excited to expand our network of local supporters in India through our partnership with Escape Velocity. We can guarantee that our clients receive the best possible service and knowledge, allowing them to optimise the effectiveness of their advertising campaigns, thanks to Escape Velocity’s in-depth market knowledge,” Georgia Brammer, managing director JAPAC, Flashtalking by Mediaocean, said.
Through this partnership, Escape Velocity clients will have access to Flashtalking’s tech platform services in India. This ensures that they will be supported by experienced professionals who understand the unique requirements and challenges of the Indian market.