Drools Pet Food has unveiled its campaign, ‘Back of the Pack’ to promote informed pet nutrition. As part of this campaign, Drools has announced Sara Ali Khan as its brand ambassador. The campaign urges pet owners to read and decode listed ingredients in pet food packets, ensuring essential nutrients. Sara, along with other Drools ambassadors will be actively participating in the campaign.
The ‘Back of Pack’ campaign by Drools highlights the importance of reading and comprehending pet food ingredients to empower owners in making informed nutritional choices for their pets. Emphasising the identification of real chicken and eggs as the primary ingredients and avoiding ambiguous terms like ‘meat meal’ or ‘by-products’, the initiative guides pet owners towards optimal pet nutrition.
“It is crucial to check pet food ingredients just as diligently as we do with our food, ensuring the well-being of our furry friends. At Drools, we believe in transparency and empowering pet owners with the knowledge they need to make informed choices for their beloved pets. The ‘Back of Pack’ campaign, supported by our new brand ambassador Sara Ali Khan, aims to educate and inspire responsible pet ownership,” Dr Shashank Sinha, CEO and veterinarian, Drools Pet Food , said.
Additionally, Drools encourages a comprehensive analysis of pet food options, advocating for choices that align with pets’ specific needs. The campaign aims to mitigate potential health concerns linked to unhealthy by products ensuring the well-being of the furry companions.