DP World, an end-to-end logistics company, has unveiled a new TV campaign ‘We move Cricket, so that Cricket moves you’ in partnership with cricketer Sachin Tendulkar. As per the company, the TV campaign celebrates the company’s logistical capabilities in making cricket possible around the world, including this year’s ICC Men’s Cricket World Cup India 2023.
The TVC tells the story of a cricketer exploring how logistics connects the world of cricket across the globe. Whilst running through a field, Sachin is taken aback by a DP World container in front of him. He chooses to walk inside the logistics container and on entering, he is transported to a cricket bat factory – where he witnesses the meticulous operation behind the preparation of cricket bats.
Talking about the campaign, Rizwan Soomar, MD and CEO Middle East, North Africa and India Subcontinent, DP World, said, “We are happy to partner with Sachin Tendulkar to bring our latest campaign to life. As the world’s leading provider of smart logistics solutions, we go beyond boundaries to change what’s possible for everyone – just as Sachin changed the game of cricket forever. So far, the ICC Men’s Cricket World Cup has been a showcase of sporting excellence and enjoyment for cricket fans.”
Moreover, the campaign has been broadcast across television and digital and will finish at the culmination of the ICC Men’s Cricket World Cup India 2023 on November 19 along with the social media platforms.
The campaign is conceptualised by BBH, directed by Lloyd Baptista and produced by Prodigious.
“We are happy to ship this global film for DP World featuring Sachin Tendulkar. Given the impact DP World is making on the sport, their containers really are portals of possibilities. The film tells the story of how all the ingredients of cricket are brought together by DP World to deliver the game we love like nothing else,” Parikshit Bhattaccharya, chief creative officer, BBH India, added.