Decathlon India has introduced the second edition of ‘Play Your Own Way’ campaign, promoting inclusivity and empowerment for women of all ages, backgrounds, and sizes. As per the company, the campaign celebrates each woman’s unique journey towards a healthier and happier lifestyle, whether it is taking up a new sport, setting fitness objectives, or enjoying freedom of movement.
With this campaign, the company aims to encourage 50,000 women across the country to discover the joy of an active lifestyle and the sense of empowerment that comes with it. Through this campaign, Decathlon also invites women to work with them and join their team #HERoesofDecathlon.
Talking about the campaign, Piyush Khattar, country people leader, Decathlon India, said, “The ‘Play Your Own Way’ campaign is not just a celebration of women in sports; it is a testament to our unwavering belief in the transformative power of sports to uplift and inspire. Through this campaign, we aim to challenge stereotypes, break down barriers, and create a more inclusive environment where women feel empowered to define their own paths to success.”
The campaign comes to life through a video by Decathlon, showcasing women defying expectations and embracing their individuality through sports. Additionally, the brand features testimonials from its women teammates across India in the form of a vox-pop video, exemplifying Decathlon’s belief that change begins from within.
Moreover, various citywide events include Women’s Day runs, exclusive women’s cycling, fitness activities, Zumba, and badminton across Mumbai, Bengaluru, and Delhi. Decathlon also launched an ad audio challenge for everyone to participate in during the women’s day week.