Collective Media Network has launched Historyverse, a digital content platform dedicated to mythological, historical and heritage-led storytelling, reimagined for mobile-first audiences. The initiative debuts with Mahabharata, India’s first AI-powered epic microdrama, developed in partnership with devotional wellness brand Pujashree.
Mahabharata reimagined with AI
Told in episodes lasting just 3 to 4 minutes, Mahabharata has been entirely generated using artificial intelligence, from scripting to visuals, and is aimed at engaging younger audiences accustomed to fast-moving, immersive formats.
“India has always been a land of rich, layered stories. We’re using technology to bring these narratives to life in ways that resonate with today’s audience. Historyverse is a step toward that vision, a space where timeless stories are retold through new formats and tools. As a network, we’re focused on how stories move, how they connect, and how they evolve with culture,” said Vijay Subramaniam, Founder & Group CEO, Collective Artists Network.
“Historyverse brings mythology and history into everyday feeds — not by simplifying them, but by adapting how they’re told. It’s about meeting attention with imagination, and Mahabharata felt like the right place to begin,” Sudeep Lahiri, Head of Channels & Distribution, Collective Media Network, said.
Rajiv Tiwari, Founder & CEO, Pujashree, added, “Mahabharata holds deep cultural and spiritual value, and we’re proud to partner with this new-age interpretation. Supporting storytelling formats that bring timeless wisdom to younger audiences aligns closely with what Pujashree stands for.”
What are microdramas?
Microdramas are short, emotionally driven video episodes, typically 90 seconds to two minutes long, designed for quick, mobile-first consumption. Born out of shrinking attention spans and rising smartphone use, they have gained traction across India, especially in Tier 2 and 3 cities. Viewed during commutes or tea breaks, these bite-sized narratives prioritise cultural realism and vernacular storytelling, making them deeply relatable.
The appeal of microdramas lies not just in their brevity but in how they are structured—short episodes bundled into longer arcs, often consumed in “micro-binge” sessions. Unlike traditional formats, they rely on recurring hooks, everyday conflicts, and familiar characters to keep viewers returning daily. Platforms have tailored monetisation strategies accordingly, from ad-supported streaming to coin-based episode unlocks and low-cost subscriptions. This modular approach to both content and pricing has allowed microdramas to scale rapidly in price-sensitive, high-engagement markets across India.