Cleartrip, a company under Flipkart, has announced Tavleen Bhatia as its new Chief Marketing & Revenue Officer (CMRO), effective April 1, 2024. Bhatia brings significant experience in e-commerce growth and innovation. As CMRO, she will lead Brand and Performance Marketing initiatives and oversee central planning and growth at Cleartrip.
Tavleen joins Cleartrip from Flipkart, where she served as the head of Growth, Marketing and Monetisation for Flipkart Mobiles. With over 15 years of experience in strategic marketing and revenue generation, Bhatia has held leadership roles in brands including Lakme, Dove, and Sunsilk at Unilever.
“We are delighted to welcome Tavleen to the Cleartrip family. Her ability to drive innovation and versatile experience make her ideal to propel Cleartrip into its next phase of growth. Her proven ability to scale core categories and pioneer new initiatives aligns perfectly with Cleartrip’s vision, and will add tremendous value to our teams,” Prahlad Krishnamurthi, chief business officer, Cleartrip, said.
“I am thrilled to embark on this journey with Cleartrip, a brand synonymous with innovation and customer-centricity. With a career rooted in building categories and decoding consumer behaviour, I am eager to bring my experience and collaborate with the talented team here to amplify our impact on the travel landscape. I look forward to a new chapter with Cleartrip and elevate our position as a Challenger Brand,” Tavleen Bhatia, CMRO, Cleartrip, said.
In conjunction with this transition, Kunal Dubey, Chief Marketing Officer, has decided to step down to pursue new opportunities. During his tenure, Kunal was instrumental in steering Cleartrip’s marketing initiatives leaving behind a legacy of innovative campaigns and strategic vision.