Chess.com has announced to onboard Viswanathan Anand as a brand ambassador. The five-time world champion will bring his knowledge and experience to the chess platform throughout 2024 and beyond.
Anand aims to help broaden the appeal of chess to strengthen the game at home and abroad. Following the agreement, Anand will make regular appearances on Chess.com’s channels.
“Chess is exploding in India right now and there are millions of people wanting to play, watch, and improve their game. I am honoured be able to help by passing on what I have learned down the years and there is no better platform to do so on than Chess.com. I’ll be appearing on shows to commentate, create fun content, meet fans and create new resources to help give back to the chess community both in India and abroad. I can’t wait to get started!” Grand Master Viswanathan Anand, said.
Latest figures show Chess.com now has more than 13 million registered users in India, a 400% growth in overall users since 2019. Chess.com has also seen a 90x growth in viewership from India on its YouTube channels.