Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time. Alok Kashyap, founder and CEO, Yatiken Software Solutions, talks to BrandWagon Online about his weekends, favourite vacation destination, and more.
What is the one thing you like to do when not working?
In my leisure time, I relish the opportunity to take long drives, a pursuit that brings me immense joy. Coupled with my dedication to staying fit through regular workouts, this combination serves as a rejuvenating escape. Along the winding roads, I’ve come to appreciate the profound truth encapsulated in the phrase, “It’s not just about the destination, but the journey itself.” This mantra seamlessly integrates into my professional ethos, shaping my perspective on growth and fulfilment.
How do you spend your weekends?
Over the weekends, I strike a balance between unwinding and accomplishing tasks. It typically begins with indulging in some extra rest to recharge. Following that, I tackle pending tasks that may have lingered from the week, such as strategising for the upcoming week, revisiting goals, and attending to urgent emails. Nevertheless, I always carve out quality moments to cherish with loved ones, whether it’s through shared activities or simply enjoying a captivating movie together.
What are your favourite gadgets?
As a tech enthusiast, I have a deep appreciation for gadgets that enhance productivity and simplify daily tasks. Some of my favourites include my iPhone, which keeps me connected on the go, my smartwatch for tracking fitness goals and managing notifications, and my cancelling headphones for immersive listening experiences and focused work sessions. Also, I’m eagerly anticipating the release of Apple’s Vision Pro headset and can hardly wait to try it out for myself!
Given an option to choose another career, what would it be?
Although my heart is firmly set on entrepreneurship with its boundless avenues for creativity and innovation, if I were to embark on a different path, I’d be drawn to the captivating world of filmmaking and acting. The power of storytelling through visual media has always fascinated me, and the opportunity to immerse myself in the magic of cinema would be both exhilarating and fulfilling. Exploring the nuances of character development, scriptwriting, and cinematic techniques would undoubtedly ignite my creativity in new and exciting ways.
Which is your favourite vacation spot?
Selecting a single preferred vacation spot is quite challenging for me as I have a diverse list of beloved destinations. From the chic streets of Milan, Italy, to the charming canals of Amsterdam, Netherlands, and the serene beaches of Hawaii, USA, each locale holds a special place in my heart. The lush landscapes of Vancouver, Canada, and the romantic allure of Paris, France, also top my list of preferred getaways. Whether it’s indulging in cultural experiences, exploring natural beauty, or savouring culinary delights, each destination offers a unique and enriching travel experience that I treasure dearly.
A TV show, a movie, and an ad campaign you highly recommend watching?
While my time for indulging in TV shows is limited, “The Crown” recently captivated me with its compelling portrayal of historical events and complex characters. This gripping historical drama offers a fascinating glimpse into the reign of Queen Elizabeth II and the intricate dynamics of the British royal family, making it a must-watch for fans of period dramas.
Transitioning to movies, my college days exposed me to a diverse range of genres including action, thriller, comedy, and suspense. However, if I were to recommend one standout movie series, it would undoubtedly be the “Fast and Furious” franchise. Renowned for its adrenaline-pumping car races, jaw-dropping stunts, and charismatic ensemble cast, these films never fail to deliver heart-pounding action and excitement.
Among the multitude of ads we encounter daily, Nike’s “Just Do It” campaign remains etched in my memory. This iconic campaign serves as a timeless example of effective marketing, inspiring individuals to push beyond their limits and pursue their dreams. Its message of motivation and empowerment resonates universally, making it a standout in the advertising world.