Bombae announced the launch of its campaign, ‘Breaking the Hairarchy, One Hairy Ad at a Time’. The company’s initiative aims to spark a conversation about the portrayal of women’s body hair in media and advertising.
Bombae’s campaign challenges the notion that body hair on women is taboo or undesirable. By reimagining, popular advertisements to feature women with visible body hair, Bombae aims to celebrate the natural beauty of all individuals and break down stereotypes.
“We want to change this conversation by changing the game. For many forms of representation around us, the portrayal of women’s body hair remains hidden, creating a disconnect between reality and what we see splashed across billboards. And so we want to show ads in a way that hasn’t been shown before to stay true to the promise of being bold, honest and irreverent in everything we do. We invite brands to come recreate their ads with us,” Siddha Jain, chief business officer, Bombae, said.
The idea of the initiative is to recreate a few ads by adding body hair to them – to show the world that a leg fuzz or an underarm with a touch of shade is powerful and worthy of being showcased.