BlinkX has launched a series of digital brand campaigns #MadeForTheMarket. As per the company, the campaign is aimed at highlighting the significance of a tech partner throughout the investing journey for Indian investors.
Additionally, the video campaign celebrates the essential qualities of research, precision, and patience required in the trading realm, which resonates with a broader-line Indian personality.
Talking about the campaign, Gagan Singla, MD, BlinkX, said, “We are happy to introduce our #MadeForTheMarket campaign, an exploration of the qualities that define successful traders and investors. In a world where products, features and pricing plans are hailed as the main protagonists in almost all brand marketing stories, we wanted to bring focus on our asset – our fellow Indians who keep us motivated to persistently innovate and elevate brand experience. We will continue to walk this path and unearth more such campaigns by keeping such inspiring approaches to investments at the epicentre, and while doing so, we hope we can get a smile on our viewers as they come across our videos on various social platforms and rediscover themselves.”
The videos focuses on a distinct aspect of trading prowess, whether an aunt playing the role of an investigator by using her sharp skills to do a background check of a to-be bride’s suitor – a home buyer who pays attention ensuring every nook and cranny of the property is perfect – or a father to teenage children who does not give into the temptation of selling a precious heirloom the first chance they get, but patiently wait until the perfect opportunity arrives.
Moreover, the company has launched a series of three ad films that showcases instances where qualities are brought to life, making us aware of how Indians are a natural fit to participate in the capital markets.