BIBA, an Indian fashion brand, launches its digital campaign titled ‘Strength Meets Style,’ focused on celebrating women in India. Featuring Indian cricketer Renuka Singh Thakur, the campaign aims to address stereotypes faced by modern Indian women and present a perspective that goes beyond traditional cliches. Premiered around International Women’s Day, the film draws inspiration from real-life experiences to portray societal expectations placed upon women, contrasting them with Renuka Singh Thakur’s journey that challenges those norms.
The film depicts Renuka’s journey as she courageously challenges societal norms while pursuing cricket. Through powerful imagery and common remarks, she advocates for herself and other women, demonstrating her dedication to cricket despite societal expectations.
With determination on her face, Renuka’s journey defies expectations and shows her strength. ‘Your Style, Your Story’ isn’t just a phrase—it’s about Renuka being herself and carving her own path. This film is about her struggles and successes, showing how BIBA supports diversity and changes the way people see women. Renuka isn’t just telling a story; she’s living it, boldly and proudly.
“This film champions embracing your power and asserting your worth – whether on the cricket field or off it. It’s truly inspiring to witness BIBA leading the charge for this positive change,” Renuka Singh Thakur, Indian Cricketer, said.
“At BIBA, we’ve always believed in celebrating the spirit of womanhood and are proud to champion the incredible women who are redefining what it means to be authentic, powerful, and stylish. With Renuka at the heart of this campaign, we are celebrating women and paying respect to their strength and grit. We hope this film inspires women across India to embrace their individuality and rewrite their stories,” Siddharth Bindra, managing director, BIBA Fashion, said.