Myntra’s Gen Z-focused clothing brand, FWD, collaborated with Youthbeat, the youth marketing division of SW Network, to launch a new campaign featuring Bhuvan Bam. From what is understood, the campaign showcases Bhuvan Bam leveraging his popular sketch format to showcase FWD’s collections.
“Youthbeat’s expertise in creator-centric marketing has been instrumental. This campaign with Bhuvan Bam brilliantly encapsulates the spirit of FWD, and we’re delighted by the phenomenal response from our audience.” Vijay Sharma, senior director, marketing, Myntra, said.
At the centre of the campaign is a 90-second Instagram reel where Bhuvan Bam’s well-known characters highlight FWD’s latest styles through humour and Gen Z-specific slang. The campaign is designed to resonate with younger audiences and has generated significant engagement online, the company stated.
“FWD is a brand that embodies vibrancy and style, and collaborating with Bhuvan Bam’s iconic characters was the perfect way to capture the attention of our target audience. At Youthbeat, we’re passionate about connecting brands with youth culture in meaningful and innovative ways. This campaign is a testament to our shared vision of driving engagement and creating impact,” Raghav Bagai, co-founder, SW Network, added.