BEI Confluence has announced an addition to its leadership team with the appointment of Shahid Hussain as national creative head.

Stepping into his new role, Hussain brings with him a kaleidoscope of experiences, having danced between the corridors of agencies and the playgrounds of brand giants. He has worked with agencies such as Lintas, Leo Burnett, FCB Ulka in the past. And in recent years, he was heading creative at Uber Eats, Bewakoof.com and Polygon Studios.

Talking about the appointment, Tapas Gupta, chairman and managing director, BEI Confluence, said, “We are delighted to welcome Shahid Hussain to the BEI Confluence team. As we have completed 25 years, BEI has entered a new era, and Shahid’s extensive experience and proven track record of success make him an invaluable asset to our organisation.”

In assuming the role of national creative head at BEI Confluence, Hussain brings to the table a potent blend of leadership, creativity and industry insight. His appointment reflects the agency’s commitment to delivering cutting-edge solutions and pushing creative boundaries in a dynamic marketplace.

“Joining BEI Confluence represents an exciting chapter in my career. After working on the brand side for the last five years, coming back to agencies feels like homecoming. I understand businesses and clients better now, and can work towards more effective creative solutions. I am eager to collaborate with the talented team here at BEI and drive tangible results for our clients,” Shahid Hussain added.

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