Bata Indian has announced the expansion of its product portfolio in activewear and athleisure clothing with the launch of ‘Power Acti-Wear’. As per the company, the new brand focuses on comfort and contemporary style.
Additionally, the company has also launched a brand film to strengthen the new offering.
Talking about the launch, Olivier Heck, global athleisure brands director, Bata, said, “Power Acti-Wear is not just a clothing line; it is Power’s commitment to pushing boundaries. By combining our expertise in innovation with our passion for style, we are setting up a new benchmark in the world of performance and athleisure. Power is synonymous with fitness, and now with Apparel, we are not just introducing clothing; we are introducing a powerful lifestyle.”
With the launch of Power Apparel, the brand aims to amalgamate innovation with fashion forward designs. The collection offers a range of t-shirts, shorts and tracks that blend functionality and styling.
Moreover, Power has been known for its range of performance-driven footwear.