Bakingo, an online bakery brand, has released a new short film titled ‘Magic in Every Bite’ to mark the Christmas season. According to the company, the film takes a unique approach, focusing on the themes of nostalgia and childlike wonder rather than traditional festive motifs of togetherness and celebration. From what is understood, it explores how simple joys, like tasting a dessert, can evoke memories of childhood and reignite a sense of innocence often forgotten in adulthood.
“Christmas has always been about wonder, joy, and believing in the extraordinary. With ‘Magic in Every Bite,’ we wanted to remind people of the magic they carry within themselves. Our desserts are more than just treats—they are a portal to childhood, where every bite feels like a moment of pure delight and imagination. Bakingo is here to make you believe in that magic again,” Himanshu Chawla, co-founder, Bakingo, said.
Set against a festive backdrop, the film highlights the emotional connection between food and memory, encouraging viewers to reflect on the magic of simpler times. Reportedly, the film is being showcased across digital platforms, including YouTube, Instagram, and Facebook.