Ather Energy collaborated with Laqshya Media Group to develop and execute the Ather Rizta XXXXXXL seat teaser out-of-home (OOH) campaign in Mumbai and Ahmedabad. As per the company, the campaign is aimed at teasing the largest seat ever built on a family scooter, featuring larger-than-life OOH installations strategically placed in key locations to capture customer attention.
Talking about the campaign, Pranesh Urs, VP and head of marketing, Ather Energy, “Our objective is simple. Indian consumers shouldn’t have to compromise on their daily commute on a scooter. So here’s our Ather Rizta with the biggest seat ever built on a scooter that can comfortably accommodate the rider and pillion for all use cases. No better way to demonstrate this than through the out-of-home media.”
The OOH installation in Mumbai showcases the dimensions of Ather Rizta’s seat, measuring 42×22 feet on a 40×20-foot site. Meanwhile, in Ahmedabad, the installation boasted even larger proportions, with dimensions of 55×27 feet on a 61×25-foot site.
“Our collaboration with Ather Energy is not just about advertising a product; it’s about redefining the standards of comfort and convenience for families across the country. The campaign epitomises our dedication to pushing the boundaries of what is possible in out-of-home advertising, ensuring that every Indian family can look forward to journeys that are not just about reaching a destination but about enjoying unmatched comfort on the way there,” Yuvrraj Agarwaal, chief strategy officer, Laqshya Media Limited, added.
Moreover, the Ather Rizta XXXXXXL seat teaser campaign exemplifies Ather Energy’s dedication to revolutionising the commuting journey for Indian consumers. Through innovative OOH advertising, Ather endeavours to cultivate anticipation and enthusiasm for the release of Ather Rizta, heralding a paradigm shift in scooter riding comfort and convenience.