Anondita Healthcare has on boarded Bollywood actress Sunny Leone for its new brand ‘Shubh Samachar’ that offers Cobra Pregnancy detection kit. Additionally, the company is all set to kick-start a marketing campaign featuring Sunny Leone for the promotion of Cobra Rapid Pregnancy Kit that’s a one step urine HCG pregnancy test kit. As per the company, the pregnancy kit uses an agglutinating sera reagent for the detection of HCG for in vitro diagnostic use.
Talking about the association, Anupam Ghosh, director, Anondita Healthcare, said, “We are happy to have Bollywood personality Sunny Leone onboard as brand ambassador for the promotion of our new brand, ‘Shubh Samachar’ that offers the most reliable ‘Cobra Rapid Pregnancy detection kit’. Being far more sensitive, sensible and independent, she is a great fit for our new brand. Leading by example, Sunny Leone is inspiring the empowered women of today and she is going to be the face of our new marketing campaign focussing on the importance of timely pregnancy diagnosis.”
With this appointment, the company aims to increase brand awareness, gain consumers’ trust and boost sales as Leone enjoys a huge fan base which will surely turn out to be a driving force in the sales of Cobra Pregnancy detection kit and increasing brand awareness through promotion, advertising and marketing.
“I’m honoured to be a part of Anondita Healthcare family and I’m sure ‘Cobra Rapid Pregnancy Kit’ is here to emerge as the most preferred choice of the expectant mothers as it resonates trust of such a reputed brand. I believe women deserve a life full of joy and fulfillment and here’s the best pregnancy kit for you,” Sunny Leone added.