Anchor Oral Care, a leading brand under Anchor Consumer Products, has appointed renowned Odia actor Archita Sahu as its brand ambassador to strengthen its market presence in Odisha. According to the company, the state remains a key focus for the brand, and this strategic move aims to enhance visibility and expand its distribution network. Archita Sahu, a widely known figure in Odisha, is known for her strong cultural connect and credibility among Odia families, making her a fitting choice for the brand’s outreach efforts.
“With ‘Laal. Kamaal. Bemisaal.’ and ‘Naye Zamane Ki Nayi Suraksha,’ we aimed to create a fresh and culturally relevant narrative that resonates deeply with Odia consumers. Anchor Oral Care is more than just a product—it’s about building trust and reinforcing the importance of holistic oral health,” Kunal Shah, creative director, Anchor Consumer Products, said.
As part of this expansion, Anchor Oral Care has launched two new campaigns in Odisha, highlighting its superior oral care range, including its flagship product, Anchor Red Toothpaste. The campaigns—“Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha”—aim to showcase the effectiveness of its herbal formulations enriched with Ayurvedic ingredients. Expressing her enthusiasm, Archita Sahu emphasized the importance of oral hygiene and her belief in the brand’s commitment to quality and innovation. In addition to television promotions, she will be actively involved in digital campaigns, in-store promotions, and consumer engagement initiatives. With a growing preference for natural oral care solutions among Odia consumers, Anchor Oral Care is positioning itself as a trusted household name in the region.
“At Anchor Oral Care, we are committed to providing high-quality, effective, and natural oral care solutions. Odisha is a priority market for us, and our investment in this region reflects our dedication to serving consumers with superior products that meet their needs. Partnering with Archita Sahu marks a significant milestone in our journey, and she will play a crucial role in raising oral health awareness across Odisha. These initiatives will enable us to deepen our engagement with consumers, expand our distribution, and strengthen our position in the oral care category. With a legacy of trust and quality, Anchor Oral Care remains devoted to offering innovative solutions tailored to the evolving needs of Odia consumers,” Karan Shah, director, Anchor Consumer Products, said.