USA Cricket has boarded Amul, one of the strongest dairy brands, as the lead arm sponsor of its men’s national cricket team for the upcoming ICC Men’s T20 World Cup 2024.
The bi-annual ICC tournament is scheduled to start on June 1, 2024, while the inaugural match will be played between US and Canada in Dallas, Texas. Along with being the hosts for the world cup, this is also the maiden ICC tournament for the USA cricket team.
Speaking at the event, Venu Pisike, Chairman of USA Cricket, said, “USA Cricket is pleased to have Amul on board as the lead arm sponsor for the upcoming World Cup. Amul’s extensive track record of sponsoring cricket teams underscores its commitment to nurturing talent, encouraging sportsmanship, and uniting communities globally. Collaborating with esteemed brands like Amul inspires us to strive for excellence both on and off the field.”
Jayen Mehta, Managing Director of Amul added, “Milk is the world’s original energy drink and is consumed by sports persons around the world. For more than 25 years Amul products like Butter, Ghee, Ice cream and Shrikhand have been consumed in the USA and now we are pleased to announce the launch of Amul Fresh Milk across America.”
It may be mentioned that Gujarat Cooperative Milk Marketing Federation Ltd, world’s largest farmer owned dairy cooperative with a size of $20 billion and 3.6 million farmers, is responsible for the marketing of the Amul brand across 50+ countries.