As the festive season approaches, Amazon India has announced the launch of its campaign ‘Khushiyan Apno Ki, Aur Apni Bhi’. As per the company, the campaign urges customers to prioritise their loved ones and themselves during this festive season.
Moreover, the campaign serves as a reminder of the importance of self-care/self-love and the need to embrace ‘Me’ within ‘We’ this festive season.
Talking about the campaign, Noor Patel, vice president, Amazon India, said, “The campaign touches upon the sweet spot of self-realisation and much needed self-care in today’s day and age. Our campaign is based on customer insights and brings alive the mindset shift in customers urging them to celebrate the festive season taking care of their needs, along with their loved ones.”
Additionally, the campaign is conceptualised by Amazon in-house PR and AvianWE Communications, and produced by Schbang Motion Pictures.
The campaign captures the sentimet of self-love through a video showcasing a loving bond/relationship between a mother and daughter. The story at first appears to show a mother preparing for the upcoming festive season with everyone on her mind but herself. One is almost prepared to see her make an excuse for not getting something for herself, but this quickly changes with a cheeky twist which demonstrates that she has indeed thought about herself.
The campaign is live across all digital mediums.