Artificial intelligence is believed to be emerging as a transformative force in programmatic advertising. By leveraging AI, companies can achieve more precise targeting, optimise ad performance, and enhance overall campaign effectiveness.
From what is understood, AI’s integration into programmatic advertising is reshaping how companies approach ad performance and delivery. “We use AI throughout the programmatic advertising lifecycle to automate real-time bidding, evaluate large datasets, and enhance ad targeting accuracy. Our technology, including BharatGPT, allows us to analyse user behaviour and engagement patterns to create hyper-relevant campaigns that target the right audience at the right time.” Ankush Sabharwal, founder and CEO of CoRover. Ai, told BrandWagon Online. The company has seen a 35% increase in click-through rates (CTR), a 28% rise in conversion rates, and a 20% reduction in customer acquisition costs, he added. Reportedly, AI’s flexibility allows us to optimise ad delivery dynamically, resulting in superior campaign performance.
Powerful AI tools driving success
The effectiveness of AI in programmatic advertising hinges on the tools and platforms used. Experts opine that companies are leveraging cutting-edge AI platforms to manage and scale their campaigns. “We use AI-powered platforms like Google Ads’ Smart Bidding and Absolut Media for automated bidding and real-time ad optimization. These tools allow us to improve efficiency and drive better results for our clients,” Raghav Upadhyay, head – paid media, Team Pumpkin, said.
“We rely on AI-based management systems such as The Trade Desk and Google Marketing Platform, which automate tasks like audience segmentation and bid management,” Abhishek Tiwary, global business head, NetSetGo Media, said. These platforms have enabled the company to achieve a 20-30% improvement in CTR and a 25% increase in conversion rates after integrating AI into their programmatic advertising efforts, he added.
Hyper personalisation and audience targeting
From what is understood, personalisation is one of the strongest advantages AI brings to programmatic advertising. By analysing vast amounts of data, AI can create more relevant, personalised ads that better resonate with specific audience segments. “We use AI/ML algorithms to segment audiences based on traits and behaviours, tailoring ad elements such as call-to-action, imagery, and messaging to specific user groups. This level of hyper-personalization not only enhances engagement but also leads to higher conversion rates,” Sabharwal said.
Experts cite that AI also comes with the ability to analyse large datasets in real time. AI helps us identify user behaviour, preferences, and intent. By leveraging this information, we deliver highly targeted ads that connect on a personal level, which has led to improved engagement and stronger campaign performance.” Upadhyay added.
From what is understood, the implementation of AI-driven strategies is yielding substantial improvements across a range of performance metrics. It is believed that the integration of AI has led to measurable improvements in CTR, conversion rates, and costs per acquisition. “Since adopting AI-driven strategies, we’ve seen a significant boost in CTR, conversion rates, and reduced CPA,” he added.
Similarly, after integrating AI tools, “the company saw conversion rates increase by 25%, along with a notable decrease in cost-per-acquisition (CPA) and a rise in return on ad spend (ROAS),” Tiwary said. These improvements demonstrate AI’s ability to drive not only engagement but also cost-efficiency and overall campaign success.
The future
AI is not just enhancing existing programmatic advertising efforts, it is also laying the groundwork for future innovations, experts opine. As AI technologies continue to evolve, their role in automating processes, analysing complex data, and driving personalised advertising experiences will become even more central. Companies that embrace AI are likely to stay ahead of the curve, enjoying improved performance, lower costs, and more meaningful engagement with their audiences.
“AI enables us to continuously find the best ad delivery methods, optimise bids in real time, and target users with high precision. It’s a game-changer for maximising the efficiency and effectiveness of our campaigns,” Tiwary added.
From what is understood, the integration of AI into programmatic advertising is delivering tangible benefits across various industries. By automating processes such as real time bidding and audience segmentation, AI enables companies to optimise their campaigns more effectively and at scale. The use of AI-powered tools has led to measurable improvements in key performance indicators like click-through rates, conversion rates, and cost-per-acquisition, as highlighted by industry leaders. However, while AI offers significant advantages, its adoption must be carefully managed to ensure ethical data usage and continuous refinement of algorithms. As the technology continues to evolve, its impact on programmatic advertising will likely expand, offering both opportunities and challenges for marketers and advertisers alike.