The Job
Crafting content at Rusk Media feels like catching a wave of constant creativity and innovation. What sets it apart is our dedication to creating content that’s all about being mobile-friendly. We’re shaking up how people enjoy top-notch serialised content. The thrill comes from breaking free from traditional content-making norms and embracing imaginative solutions. We’re all about that mobile-first, data-focused content approach, which comes with its own set of challenges and chances to shine.
The Weekdays
My typical day is a mix of all things content-related. Combination of creative ideas with operational tasks. Lots of emails and phone calls to make sure everything runs smoothly. I engage in thorough reviews of data insights, concepts, and scripts in the project pipeline. Additionally, my responsibilities extend to the creation of contracts and legal documentation, including negotiation processes. A substantial portion of my day is dedicated to scheduled meetings with creators, actors, and storytellers. It’s a mix of creativity and getting things done, and keeping the content wheels turning.
The Weekend
Weekends are my time to kick back and recharge. I love spending moments with my seven-year-old daughter, immersing myself in her endless stories. Meeting up with friends is a must. I also ensure to invest some of my time in playing cricket or tennis. And when it’s downtime, you’ll find me catching up on the latest in EPL or NBA. It’s a perfect blend of family, friends, sports, and entertainment. The Toys My go-to gadgets include the trusty trio: Mobile phone, laptop, and earbuds, keeping me connected and tuned in. For a creative touch, I enjoy filming videos with my mobile gimbal. My top favorites would be the cricket bat and tennis racquet — not exactly gadgets, but if at all they can be termed as a gadget.
The Logos
Apple, Google, and Adidas top my list of favorites. Apple, for its blend of innovation and beauty, embodying values that resonate with me. Google holds a special place; having been an Ex-Googler, I know firsthand the unparalleled trust people put in it globally. Search, YouTube, and Maps have reshaped how we seek information, enjoy content, and travel. Lastly, Adidas, with its iconic three stripes, has been a constant in my sports-filled journey. I simply love the logo, design style and advertisements.
— As told to Geetika Srivastava