Adobe announced the availability of Adobe Content Hub with Adobe Experience Manager (AEM) Assets. AEM Assets is a digital asset management system (DAM) used by brands to manage images, videos, and other content for marketing campaigns and digital experiences. As per the company, it is utilised by the majority of the Fortune 50, including major media, financial services, and retail companies like ASICS, Cisco, The Coca-Cola Company, Henkel, Prudential Financial, T-Mobile, and Volkswagen.
Content Hub allows brands to streamline the use of creative assets across their organisation and with external partners. The new interface provides easy access to brand-approved assets and integrates Adobe Express and Firefly generative AI for design work. Reportedly, Content Hub ensures proper asset reuse, resolves inconsistencies, and offers usage analytics and governance controls for sensitive launches. This system aims to optimise the content supply chain for marketing campaigns and personalised customer experiences.
Key features of Adobe Content Hub:
Asset Search: Quick browser searches to find brand-approved assets using terms or phrases, enhanced by smart tags for better searchability.
Content Creation: Adobe Express with Firefly generative AI allows users to remix assets directly within the workflow, facilitating quick adjustments and creating new content variations.
Centralised Management: Administrators can manage permissions for sensitive assets and ensure AI-generated content aligns with brand standards. Firefly-powered features attach Content Credentials to content for transparency.
Usage Insights: Detailed analytics on asset usage help brands understand and improve content creation processes.
Adobe Content Hub will also support Adobe GenStudio, a new application designed to help marketing organisations plan, create, manage, activate, and measure content.