Aditya Roy Kapur, Bollywood actor and PartySmart brand ambassador, unveiled PartySmart Gummies at an event in Mumbai, marking a new product launch in the hangover prevention category. According to the company, the gummies, positioned as a convenient alternative for consumers seeking a natural way to address hangover symptoms, were introduced as an addition to PartySmart’s existing product lineup, which includes capsules.
“I’m so excited to be a part of this incredible PartySmart event, where we’re all about enjoying the best moments while making sure we party smart. PartySmart is a game-changer for anyone who wants to have a fantastic time at social events without worrying about the unpleasant after effects. It’s not just effective, but a great way to ensure you can celebrate responsibly whether it is in the form of capsules or gummies. I’m thrilled to be the face of a brand that promotes a balanced lifestyle and encourages people to make the most of their celebrations—without compromising their well-being,” Kapur said.
From what is understood, PartySmart Gummies are now available across e-commerce platforms, quick commerce channels, and offline retail stores.
“As a company, we have always been committed to delivering products that blend nature with science, ensuring wellness and care for our consumers. PartySmart is a perfect reflection of this philosophy, clinically proven to be safe, support liver wellness, empowering people to enjoy their celebrations responsibly without compromising their well-being. We understand the importance of safety in hangover prevention, which is why our products are thoughtfully designed with natural ingredients and undergo rigorous testing to ensure they are gentle on the body and free from harmful side effects. We are proud to lead the way in redefining how we approach wellness in our everyday lives, and this launch is a testament to our commitment to innovation and care.” Rajesh Krishnamurthy, business director, Himalaya Wellness, added.