Plush, a women’s wellness brand, has assigned its performance marketing responsibilities to Adbuffs, a performance marketing agency. As part of the mandate, Adbuffs will amplify Plush’s reach and impact to further enhance its position as the premium women’s wellness brand in the space.
“By harnessing our experience in performance marketing, we are driven to elevate Plush’s visibility and deliver impactful results that resonate with their target audience. Having consistently demonstrated our ability to drive growth for Plush, we are looking forward to retaining their trust for the forthcoming years as well,” Arnab Bhattacharya, entrepreneur in residence, Adbuffs, said.
The announcement follows the implementation of performance marketing campaigns by Adbuffs, which resulted in growth and enhanced brand visibility. In continuation with the lineage of success, Adbuffs will be focused on driving sales and expanding Plush’s presence in the competitive women’s wellness ecosystem. Reflecting on its expertise in delivering results and understanding of performance marketing, the agency will work towards optimising the return on investment (ROI) across all channels.
“Having trusted them to help us scale, we believe that their proven track record of delivering results using digital marketing strategies, ranging from Google to Meta Advertising, email marketing to creative rate optimisation can help us target the right audience. And the unique ad creatives that they offer align with our mission to provide sustainable alternatives to consumers in the period care and hair removal segments,” Prince Kapoor, co-founder, Plush, said.
Adbuffs strives to strengthen Plush’s position as a female wellness brand by showcasing readiness to experiment with innovative market techniques and making headway with campaign strategies.