Myntra has unveiled its Raksha Bandhan campaign, ‘Tyohar Ready with Myntra,‘ featuring actors Arjun Kapoor and Khushi Kapoor. This marks the first on-screen collaboration between the sibling duo.
Campaign overview
The campaign includes two advertisements highlighting Myntra’s extensive range of Raksha Bandhan products. The first ad shows Arjun Kapoor presenting Rakhi gifts and festive attire from Myntra to his sister, Khushi Kapoor. The second ad humorously depicts Kapoor grappling with the challenge of finding suitable gifts for multiple sisters, ultimately turning to Myntra’s offerings.
Product range
Myntra’s Raksha Bandhan collection features over 10,000 rakhis and 100,000 gifts, covering categories such as accessories, beauty products, and home items. The platform has also introduced more than 30,000 new styles in festive apparel to cater to the season’s demand.
Promotion strategy
The campaign will be promoted through a multi-channel approach, including social media and influencer partnerships. Over 20 influencers are involved in driving engagement and promoting Myntra’s Raksha Bandhan collection. The campaign follows a teaser video titled ‘Aapke Khushi Arjun Ayenge,’ which generated anticipation for the collaboration.
Ad films details
Film 1: Opens with lively music as Arjun Kapoor attempts to impress Khushi Kapoor with Myntra’s premium offerings. His transformation from underwhelming to stylish highlights Myntra’s wide selection of festive fashion and gifts.
Film 2: Features Khushi Kapoor reminding Arjun to bring gifts. The ad humorously portrays Arjun’s struggle with choosing gifts for multiple sisters, resolved by Myntra’s diverse product range.
Abhishek Gour, Myntra’s Director of Brand and Digital Marketing, emphasized the campaign’s alignment with Raksha Bandhan’s spirit and Myntra’s extensive product range. “The campaign highlights our premium Rakhi selection and festive fashion, reinforcing Myntra’s role as a top destination for Raksha Bandhan shopping.”
Ira G, CCO at Toaster, the creative agency behind the campaign, noted, “The campaign aims to elevate Raksha Bandhan by showcasing Myntra’s special offerings and featuring the authentic sibling chemistry of Arjun and Khushi Kapoor.”
Khushi Kapoor described the campaign as a special experience, noting Myntra’s extensive selection of gifts and fashion. Arjun Kapoor reflected on the joy of collaborating with Khushi and the enhanced celebration through Myntra’s offerings.
Delivery services
Myntra offers same-day and next-day delivery in major cities and plans to expand these services to improve customer experience.
Myntra is a fashion and lifestyle platform in India, part of the Flipkart Group. It provides access to over 6,000 brands and serves approximately 19,000 pin codes across the country. The platform claims to offer a wide range of fashion, beauty, and lifestyle products.